PAYMENTS OF THE FUTURE
Melissa Gonzalez and Suneera Madhani talk about “Payments of the Future” and what’s ahead for brands accepting digital payments today.
Suneera Madhani, Founder & CEO of @fattmerchant as well as Payments Source’s Most Influential Women in Payments, is a payments innovator who has disrupted the industry. After seeing the need for a better payment experience for merchants, her entrepreneurial spirit took hold and she decided to solve the problem herself. She built Fattmerchant from the ground up, providing a sophisticated and merchant-friendly platform. Fattmerchant’s revolutionary subscription-based merchant services make payment processing easy for businesses of all sizes.
Melissa and Suneera talk about “Payments of the Future” and what’s ahead for brands accepting digital payments today. When is comes to the conversation about how the connected consumer how that impacting mobile payments, Suneera says it’s all about connectivity and having an integrated solution for a small business. In order to survive today, you need to be able to take payments in a multitude of ways. The landscape for businesses has changed so much over the last 5 years, a small business can have up to 4 or 5 different ways of taking payments today but nowhere for that small business to manage those forms of payment with a singular, integrated solution. Suneera explains that Fattmerchant has been able to provide an easy payment platform that integrates with all the ways today’s businesses are taking payment.
When it comes to Millennials and Gen Z’s expectations when it comes to payment and how they approach shopping, Suneera says it’s all about instant gratification. She explains that they’re an on-demand generation and that fact does effects payment when it comes to e-commerce and mobile checkout. There has to be a seamless checkout solution. These are things small businesses need to think about when they compete in the marketplace, they need that technology or consumers will go elsewhere. The importance of the digital mobile wallet is what is trending.
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