Our Press
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Lion’esque Merges With Global Architecture Firm MG2 Amid Experiential Retail Boom
“As the rise of e-commerce and shifting consumer demands continue to transform the retail landscape, an increasing number of brands have begun offering experiences and interactive services that transcend the traditional brick-and-mortar sale format.”
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“On Jan. 1, global architecture company MG2 acquired the Lionesque Group, a New York City-based retail consulting firm that's created 150 pop-ups for companies like Amazon, Sara Flint, and The RealReal. MJ Munsell, a principal at MG2, said her company entered the deal with the aim of drawing business from emerging companies, while also answering established retailers' newfound demand for store reinvention.”
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Why There Are Pop-Ups for Everything Now
“Gonzalez, of the Lionesque Group, agrees many of her clients are looking to position their pop-ups more as intelligence outposts than traditional stores with inventory.”
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“Lionesque has helped brands cut the ribbon on more than 100 temporary stores. It also is one of several companies reinventing the role of temporary stores, which no longer merely plug holes in landlords' portfolios. Instead, the tenant base is shifting toward trendy up-and-coming brands, and are increasingly seen as a way to bring excitement to a street or property. "The landscape's shifting," Gonzalez told CNBC.”
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Pop-Up Retailers: Must-Know Details to Make Yours a Success
“The number one best practice advice I always give is to step back and think of your goals before starting to plan a pop-up. Why are you doing a pop-up - besides sales - and what are you ultimately looking to achieve, learn and gain from it? Second, you want to be sure you are setting parameters to measure ROI. And of course, be sure your pop-up shop design tells your story. On that note, remember that as a merchant, your store is your story.”
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“It’s all about the experiential element and tying it into the physical space,” says Melissa Gonzalez, founder of the Lionesque Group, a brand and pop-up specialty firm. “It allows retailers to really hone in on a message or a specific product.”