Thrive Global New York Pop-Up
Season: Holiday 2016
Arianna Huffington and her team launch the Thrive Global Pop-Up as part of their company debut.
Goal: To introduce Thrive Global mission, build awareness and community around the brand and garner media coverage about the company’s launch.
Lionesque: TLG secured a statement-making location in the heart of Soho. The location provided the foundation to present the Thrive Global Story. From location to opening reception. Deliverables included: space renderings & city permit management, design of the Thrive Bedroom Sanctuary, and sourcing & oversight of all operational needs including AV and tracking technology integration
Results: Doors opened to a packed house and overwhelming media coverage, including that of The New York Times, Fortune, CNBC, New York Magazine and AMNY. The store has served as the official hub for the Thrive Global brand with co-hosted live stream events with key influencers including best selling author Mark Nepo, Hearst’s Joanne Coles, USA Today and MSNBC.