The RealReal: Pop-Up Opening Event 2016.

The RealReal Makes Its Brick-and-Mortar Debut

Season: Holiday 2016

The Masters of Luxury Consignment bring their coveted brand, The RealReal, to New York City.

Goal: To increase brand awareness, generate sales and test the viability of a permanent brick-and-mortar retail store.

Lionesque: TLG provided location and design consultation for optimal layout in a retail environment and customer flow within the pop-up space. Deliverables included: securing a location that best allowed TheRealReal to interact with their target demo, sourcing of store fixtures, operational elements and back of house, and budget and production oversight from build-out to break-down.

Results: After two successful weeks, The RealReal extended their pop-up in Soho. Over the duration of the pop-up, they garnered media coverage from major outlets including BBC Radio, RackedNY, Harpers Bazaar, Hollywood Reporter and more.