THE REALREAL MAKES ITS BRICK-AND-MORTAR DEBUT

SEASON: HOLIDAY 2016

The Masters of Luxury Consignment bring their coveted brand, The RealReal, to New York City.

Goal: To increase brand awareness, generate sales and test the viability of a permanent brick-and-mortar retail store.

Lionesque: TLG provided location and design consultation for optimal layout in a retail environment and customer flow within the pop-up space. Deliverables included: securing a location that best allowed TheRealReal to interact with their target demo, sourcing of store fixtures, operational elements and back of house, and budget and production oversight from build-out to break-down.

Results: After two successful weeks, The RealReal extended their pop-up in Soho. Over the duration of the pop-up, they garnered media coverage from major outlets including BBC Radio, RackedNYHarpers BazaarHollywood Reporter and more. Following its success, The RealReal opened their first permanent location in Soho.

CONTINUED POP-UP SUCCESS

After the successful NYC Pop-Up, The Lion’esque Group assisted The RealReal in opening two additional pop-ups.

“Once somebody walks in and gets sucked into the cool features and values of the brand, they become loyalists”

+Since the San Francisco pop-up wrapped, The RealReal has seen a 500% yy increase in the number of online buyers from the

+The average order value in store is six times that of online orders

“These shops help to build awareness in new markets that lives on when the pop-up is gone.”

Due to demand, the Las Vegas pop-up extended from 2 months to 4 months.