Goal: To grow overall brand awareness, learn about customers, and test the viability of permanent retail in NYC.
Lionesque: TLG worked in partnership with The Citizenry team to evaluate and concept the optimal flow and overall store layout. Deliverables included: inspiration for key in-store moments such as the Pampas window story, fireplace moment and patio scene, as well as budget assessment, sourcing, and oversight for store build-out production.
Results: After a successful 22 day December pop-up with strong foot traffic, sales, and growth in brand awareness in the New York market, The Citizenry extended their stay in the West Village in January 2019. Over the duration of the pop-up, they garnered media coverage from major outlets including Architectural Digest and House Beautiful.