Goal: When Tempo—an industry leader in the burgeoning world of home fitness—sought to expand its connection with consumers by branching out into the physical retail market, they partnered with The Lionesque Group, An MG2 Company, on a holistic approach toward the strategy, design, and build-out of new stand-alone stores. Our goal was to curate a unique customer journey steeped in education and daily possibilities as part of the Tempo community, showcasing the potential for a healthier, fuller lifestyle, fueled by the strength derived from the brand’s offering.
Lionesque: Featuring inspiration from coaches and the company’s founder himself, The Lionesque Group designed a brick-and-mortar story that helps consumers envision a marriage of activities in the real world—rock climbing, surfing, hiking, and more—and your wellness partner at home.
In addition to a comprehensive approach toward strategy, design, and build-out of stores, Lionesque helped Tempo align on a set of KPIs for its new retail spaces. Utilizing a series of market studies, the teams determined the right square footage and cities for pilot stores, while simultaneously partnering on and driving everything from concept development, retail strategy plan, and budget assessments, to design fit and project management.
Outcome: Doors opened on stores in both Manhattan and Bellevue, Washington in November of 2021, just in time for the holiday season. Through their partnership with The Lionesque Group, Tempo is primed to properly analyze and optimize its brick-and-mortar retail strategies, while fully immersing home fitness enthusiasts in what’s possible as part of their unique community.
