Stella & Dot

The first-ever pop-up shop for the Austin-born accessories brand in Dallas, Texas

Goal

Stella & Dot is a jewelry and accessories company that gives every woman the means to style her own life. The Austin-born jewelry brand tapped MG2 for their first-ever pop-up shop in Dallas to help them translate their brand mission and lifestyle story into a physical storefront that has the same feeling as an intimate living room trunk show.

MG2

Stella & Dot hired MG2 as their full-service partner to design and render, as well as source and manage, the production of the immersive environment for the pop-up shop.

Outcome

Stella & Dot’s first-ever pop-up shop was a success.  Stella & Dot increased brand awareness in the local market and saw a lift across digital channels including website traffic, Instagram, and Facebook.