Steiner Sports brings NBA Legends to their All-Star Weekend Pop-Up

Season: Winter 2015

Goal: To introduce the Steiner Sports brand to a new geographic area.

Lionesque: The Steiner Sports team enlisted the LG team to produce their midtown pop-up at our partnership space THE CORNER at the Roger Smith Hotel, including store layout and aesthetic, sourcing, budgeting, and logistics.

Results: Steiner Sports loyalists and NBA All Star weekend fans were drawn to the pop-up all weekend long, largely driven by the A-list line up hall of famers scheduled to make appearances. The NBA line up included Magic Johnson, John Starks, Dominique Wilkins, Walt Frazier, Clyde Drexler, Julius Irving, Dennis Rodman and more. The brutal winter weather didn’t stop enthusiasts from lining up to meet their favorite players.