E-commerce Brand Sole Society Tests Retail w/ Summer Tour
Season: Summer 2014
Sole Society tapped us for their multi-city Summer 2014 pop-up shop activations.
From Northside Festival to Culver City, women were invited to try-on, tweet and shop past and current seasons styles.
Goal: Introduce the brand to the New York Market and increase awareness in it’s core LA market.
Lionesque: LG worked with the Sole Society team to create an outdoor pop-up in NYC that conveyed the aesthetic of the brand. In LA, LG worked with the home team on overall messaging strategy and strategic partners.
Results: Activations in LA had over 90% conversion rates and women walked away with bags full of shoes and accessories. While the value proposition of each pop-up differed in pricing and hook, all stood true to the overall promise of the brand – they believe every woman deserves to look chic and their mission is to surprise and delight with on-trend style from the shoe up (check out the hashtag #mysolesociety and you can see how they consistently convey this message).