SCOOP X WALMART LAUNCH EVENT
SEASON: FALL 2019
Walmart brought back iconic fashion brand Scoop to create the “Ultimate Closet”
Goal: With exclusive brand relaunch of the legendary fashion boutique Scoop and a new line of merchandise, Walmart was looking to build brand awareness and drive sales with the creation of an immersive pop-up experience with the assistance of The Lion’esque Group.
Lionesque: The Lion’esque Group was hired as the lead pop-up agency to help guide operational strategy, POS integration, 2D layout, and production sourcing and build-out management.
Outcome: The immersive Scoop launch experience allowed guests the opportunity to step inside the Ultimate Closet and see head-to-toe looks of the new collection. The week of launch events included partnerships with BookBabes, rewardStyle, Who What Wear and Obe Fitness at the White Space Chelsea. The launch garnered media coverage from top tier publications such as WWD, CNN, and CNBC.