SALLY HANSEN INTRODUCES “MANIMATCH” APP WITH WEEKEND POP-UP
SEASON: NYFW 2015
Sally Hansen opened a pop-up nail bar during NYFW to debut their innovative new app that solves the trial-by-purchase nail polish problem.
Goal: Brand Awareness and education for ManiMatch the app that lets you virtually paint on nail polish. (Using augmented reality technology, the app allows you to digitally test drive over 200 different Sally Hansen shades!)
Lionesque: LG was tapped by Sally Hansen’s digital agency, CULT LDN, to be the partner production agency for the pop-up nail bar. We partnered to source the location, design 3-D renderings, oversee production build and source store staff.