Quero Shoes Debuts with an Immersive Retail Experience in Midtown Manhattan
Season: Spring 2016
To unveil the announcement of their new fully customizable shoe collection, the team at Quero Shoes opened doors in NYC.
Goal: To introduce the brand to the New York City market and test the midtown demographic.
Lionesque: TLG was hired as consultants for securing the ideal location, crafting a story in the space and creating a strategic marketing strategy.
Results: Within the first day of opening doors, Quero Shoes garnered attention of high profile media including Cool Hunting, BuzzFeed and the NY Post, as well as strong sales from the local clientele of fashionable professionals. Both media coverage and sales exceeded expectations with many purchasing multiple pairs at a time, and the public was well educated about the quality of their leather choices.