Penguin Random House

Penguin Random House teams up with local distribution partner JR Blue, to test the Puerto Rico market.

Goal

PRH partnered with JR Blue in Puerto Rico to open The Bookmark Boutique, a pop-up edition of their already existing shop, The Bookmark, in order to test new technologies and systems, learn about key demographics, and test a new geographic location.

MG2

MG2 was brought in as the lead retail design agency to bring The Bookmark Boutique to life, as well as oversee production and consult on technology integration and in-store events. After conceptualizing the ‘Find Your Next Adventure’ theme, MG2 designed and rendered the store layout and features and worked closely with the production crew to convert a former GameStop location into an immersive store experience in a rapid time frame of 6 weeks from start to finish.

Outcome

The local community was extremely excited and lines quickly formed in anticipation of the store opening. Both the Mayor’s office and local media also took notice as many outlets covered the opening including Hola Cuidad, News is my Business, Publishers Lunch, and Empresarios.