PACKER SHOES TEAMS WITH ASICS FOR THE U.S. OPEN
SEASON: U.S. OPEN 2016
For US Open 2016, Packer x Asics opened up shop in Grand Central Station with a limited collection.
Goal: To generate awareness and sales for the first exclusive launch of Packer Shoes x Asics and Mitchell & Ness capsule collections.
Lionesque: Packer Shoes contracted The Lionesque Group for their 4th Pop-Up Store in NYC. With the goal of capturing U.S. Open based media and foot-traffic, TLG secured Vanderbilt Hall at Grand Central Station and was the lead project management team for the #GAMESETMATCH activation.
Results: Located at the pinnacle of passerby traveling from NYC to Arthur Ashe stadium, the 3-day pop-up captured thousands of visitors daily and was featured in major industry publications including SneakerNews, HypeBeast, Sole Collector and more.