Goal: For NBA All-Star Weekend 2015, Packer Shoes x Sneakersnstuff x Reebok “Token 38” merged their talents to launch a 6 day pop-up to host daily exclusive sneaker releases in collaboration with some of the biggest names in 1990s and 2000s NBA basketball.
Lionesque: The Packer Shoes team enlisted The Lionesque Group team to consult on production and the marketing strategy for their midtown pop-up at one of our turnkey pop-up spaces, The Hatbox at the Refinery Hotel.
Results: The first-ever Packer Shoes pop-up shop proved to be highly successful for the brand in all aspects of their main goals: their Instagram following grew 15% in two weeks to over 90K followers, the sneaker industry is still “buzzing” about Packer Shoes including Complex, HypeBeast, Sneaker News and Sole Collector, e-commerce site traffic grew over 50% during the pop-up and sales beat expectations both in-store and online with a 98% conversion rate.
