PACKER SHOES + REEBOK CLASSIC TEAM UP FOR THE #TOKEN38 POP-UP
SEASON: WINTER 2015
Goal: To introduce the Packer Shoes brand to a new geographic area, debut Reebok Classics partnership during NBA All Star weekend and collect sales data on new sneaker releases.
Lionesque: The Packer Shoes team enlisted the TLG team to consult on their midtown pop-up at our partnership space The Hatbox at the Refinery Hotel.
Results: Lines down the block! The first ever Packer Shoes pop-up shop proved to be highly successful for brand in all aspects of their main goals: their Instagram following grew 15% in two weeks to over 90K followers, the sneaker industry is still “buzzing” about Packer Shoes including Complex, HypeBeast, Sneaker News and Sole Collector, e-commerce site traffic grew over 50% during the pop-up and sales beat expectations both in-store and online.