OVADIA & SONS OPENS FIRST PHYSICAL LOCATION IN SOHO
SEASON: FALL 2016
CFDA Acclaimed designers Shimon & Ariel Ovadia bring their streetwear-forward collection to Soho, NYC.
Goal: To build brand awareness, test brick-and-mortar and test online-offline sales integration.
Lionesque: TLG was contracted to deliver a full-service, turn-key solution for Ovadia. In just 5 weeks, we worked alongside Shimon and Ariel Ovadia to concept the 2,700 square foot store layout and design. TLG oversaw all sourcing and technology integration, build-out production and created the Ovadia store operational guidebook.
Results: Doors opened to a packed house of who’s who in men’s fashion who truly appreciated the opportunity to shop the full breadth of their collection, both Ovadia and Ovadia+, and garnered major media coverage including WWD, MR-Mag, Urban Daddy, and more. Due to the on-going success, the pop-up has been extended and is still open for 2017!