ORGANIC TRADE ASSOCIATION TEACHES ABOUT ORGANIC LIVING WITH A 2-DAY POP-UP
SEASON: SPRING 2017
With a mission to educate the NYC market on Organic Living, OTA launched a 2-Day Pop-UP within Treehaus Mima, a Marketplace in Times Square.
Goal: Bring an informative and interactive pop-up experience to educate NYC residents on living organic and showcase top organic brands from the Fiber Council.
Lionesque: TLG provided a full-service solution for OTA, including concept and design, renderings, sourcing, production management, and event coordination with the OTA team and Treehaus Mima.
Results: The #LiveOrganic pop-up event drew a large crowd of influencers and brands from the organic trade association and fiber council. The team at Treehaus Mima also benefitted from new traffic and excitement from their shoppers, opting to keep facets of the design as permanent fixtures in the market.