Ollie Launches with a 36 hour Pop-Up Event
Season: Fall 2016
My Ollie brings better dog ingredients to NYC with their Meatpacking Pop-Up Store.
Goal: To generate brand awareness around the launch of Ollie and educate media, influencers and consumers about the benefits of human grade dog food.
Lionesque: Ollie hired The Lionesque Group to locate a prime location for the brand’s launch debut, translate the ethos of their brand into an interactive physical space, and manage staffing and opening reception logistics.
Results: Who’s who in the pet-fluencer world made a debut at the Ollie Pop-Up Store to test the human grade food and post on their socials capturing a level of reach counting over 2 million impressions. The opening event, which also served as the announcement of the company’s e-commerce site, also garnered media coverage from TechCrunch, FOX Business, and Business Insider.