ODE Á LA ROSE PLAYS WITH THE SENSES WITH THEIR FIRST POP-UP
SEASON: SPRING/SUMMER 2015
Quickly becoming a staple in NYC for their high quality roses and supreme delivery service. Ode á la Rose set out to test the physical retail environment in the mid-town area with their first pop-up store.
Goal: To increase awareness and build up their customer base in midtown Manhattan and learn about the physical retail environment in terms of their product.
Lionesque: LG worked with Ode á la Rose from beginning to end on the 3-month pop-up store. Starting with the store concept, Lionesque fully produced the space from design to build-out and breakdown. Given the longer duration of the pop-up activation, LG also worked with the Ode á la Rose team on marketing strategies and in-store event planning to ensure there was buzz throughout. Key events included Administrative Professionals Day Event, with complimentary beauty services from Priv and cupcakes from Sprinkle Splash; a Mother’s Day Gifting Event co-hosted by Manhattan Magazine in collaboration with Lululosophy chocolates, Glitterati books, and Sisly Paris skin care; and a blogger event hosted by Fashionable Hostess with Le Grand Courtage Champagne and Be Mixed mixers.
Results: Due to the high foot traffic location, as well as strategic partnership events, Ode á la Rose saw a noticeable pick up in brand awareness. In addition, they were able to learn invaluable information about their key demographic as well as what works in a physical retail space as opposed to e-commerce. The 3-month pop-up also drew in significant press (including Pure Wow and Racked NY among others) that lead to increases for both in-store and online traffic.