NORDSTROM LOCAL EXPANDS ITS FOOTPRINT WITH TWO
NEW LOCATIONS IN SOUTHERN CALIFORNIA
SEASON:FALL 2020/WINTER 2021
Nordstrom continues to reimagine retail by bringing additional Nordstrom Locals to
Newport Beach and Manhattan Beach.
Goal: As part of their continued growth strategy to better serve customers and seeing outsized results in the California market, Nordstrom wanted to expand its Local footprint with two new locations in Newport Beach and Manhattan Beach. With an emphasis on flexibility, Nordstrom wanted to ensure their spaces can adapt to changing safety guidelines and shifting operational needs. The two additional locations offer services including online order pick-up, alterations and tailoring, styling, gift wrapping, donations, Nordstrom BEAUTYCYCLE, and more to reflect the unique needs of customers who live and work in target neighborhoods.
Lionesque: The Lionesque Group was hired as the full-service turnkey partner to bring the vision of Nordstrom Local to life in the two new locations in Southern California. TLG conducted a location analysis alongside Nordstrom to identify the appropriate real estate for its rollout which included specific site evaluation prior to lease signings. The space features a flexible model and floor plan that is adaptable to the changing needs of Nordstrom customers and Nordstrom fulfillment. TLG worked side-by-side the Nordstrom team to ensure design, customer flow and build out met the needs of the Nordstrom team and their local shoppers.