Nora Gardner Brings her Spring Colors for Her Second Pop-Up
Season: Spring 2015
After a successful Fall pop-up, Nora Gardner debuted her colorful Spring-Summer collection with her second
pop-up shop at RSPOP, bringing classic style to the sophisticated women of Midtown.
Goal: To increase awareness and build up her customer base in the midtown area.
Lionesque: LG worked with Nora Gardner to help ensure she created a well merchandised and intimate environment for her second pop-up in our partnership space at The Roger Smith Hotel, RSPOP.
Results: Growing from the foundation set from her previous pop-up, Nora saw repeat customers and expanded cart sizes, as well as an increase in brand awareness and a 40%+ increase in online traffic for the duration of the pop-up. Click here to learn more about Nora Gardner’s pop-up strategy.