MIZZEN + MAIN FINDS SUCCESS IN MIDTOWN
SEASON: FALL 2015
After their first pop-up in Soho, American-made menswear brand Mizzen + Main tested Midtown Manhattan and found their man.
Goal: Test a new market and increase brand awareness in the New York City market, as well as collect data on sell-through rates and customer feedback.
Lionesque: Mizzen + Main tapped The Lionesque Group to pop-up in our partnership space, The Hatbox at the Refinery Hotel.
Results: As a brand, Mizzen + Main saw a 75% increase in awareness with local customers. Men were won over by the easy fit, performance fabric and the wrinkle-free fit. They also saw success in the press, including highlights in Racked NY and MR Magazine.