Ministry of Supply Educates with NYC Pop-Up
Season: Fall 2013
Ministry of Supply, the world’s leading performance professional menswear line, shipped their Labs to New York City for an exclusive, four-day pop-up event.
Goal: To introduce the brand to a new geographic area and increase awareness with media and customers.
Lionesque: LG worked with the Ministry of Supply team to create a branded, MoS experience for everyone who walked through the door.
Results: Guests were educated about the value proposition of phase change materials embedded in performance menswear, and were convinced they could have that and still look good!