MARGAUX SETS UP SHOP IN SAN FRANCISCO FOR HOLIDAY 2017
SEASON: HOLIDAY 2017
With a key location on the iconic Fillmore Street, Margaux tests San Francisco with a Holiday Pop-Up
Goal: Margaux set out to learn about their San Francisco customer with a pop-up on Fillmore Street.
Lionesque: Margaux hired The Lionesque Group to help them design and produce their first San Francisco brick and mortar location.
Results: After a very successful first month, seeing a 200% increase in their brand awareness, the Margaux team extended their holiday pop-up through Spring 2018. In addition to strong sales, they learned their customer base was a much wider age range than originally anticipated and learned many of their products experienced higher sales in an offline environment compared to online.