THE DAISY MARC JACOBS SOCIAL CURRENCY POP-UP RAISE BRAND AWARENESS
SEASON: WINTER 2014
For Fall-Winter Fashion Week 2014, Mash+Studio & CULT LDN tapped us for the first beauty-industry pop-up shop that only accepted social posts as currency.
Goal: To increase awareness for the Daisy Fragrance brand with their core audience and show customer appreciation during New York Fashion Week.
Lionesque: From location to design, to securing strategic partners and vendors such as Blue Stone Lane Coffee and FotoFwd, LG was hands-on for the entire pop-up experience.
Results: Over its three-day run, the Tweet Shop had 10,000 visitors, garnered thousands of social posts, created 500+ million impressions, and was covered by dozens of top-tier media publications, including Elle, Vogue, TIME Magazine and Mashable. COTY/Marc Jacobs was honored with the 2014 CLIO Award for Customer Engagement.