The Madison Reed Color Bar Arrives in NYC
Season: Holiday 2016
Just in time for the holidays, San Francisco based Madison Reed opened their first storefront in New York
Goal: Introduce Madison Reed to New York, build awareness and test the viability of brick and mortar
Lionesque: TLG provided a complete turn-key solution by securing a retail space in Flatiron, where there is a high density of Madison Reed’s target demographic; working side by side the team to concept and design the aesthetic and store flow on the first-ever Color Bar; and overseeing all sourcing, budgets and production from demolition to renovation to doors open.
Results: From lease signing to launch, Madison Reed opened doors in just 5 weeks on December 12th due to hands-on and diligent oversight. In their first week they have garnered national media coverage from Forbes and have increased bookings on a daily basis. Due to it’s success in brick-and-mortar, Madison Reed has gone on to raise additional funding to increase their physical storefront presence. See more here