THE MADISON REED COLOR BAR ARRIVES IN NYC
SEASON: HOLIDAY 2016
Just in time for the holidays, San Francisco based Madison Reed opened their first storefront in New York
Goal: Introduce Madison Reed to New York, build awareness and test the viability of brick and mortar
Lionesque: TLG provided a complete turn-key solution by securing a retail space in Flatiron, where there is a high density of Madison Reed’s target demographic; working side by side the team to concept and design the aesthetic and store flow on the first-ever Color Bar; and overseeing all sourcing, budgets and production from demolition to renovation to doors open.
Results: From lease signing to launch, Madison Reed opened doors in just 5 weeks on December 12th due to hands-on and diligent oversight. In their first week they have garnered national media coverage from Forbes and have increased bookings on a daily basis. Due to its success in brick-and-mortar, Madison Reed has gone on to raise additional funding to increase their physical storefront presence.
Behind the Scenes of Our Retail Store Transformation
After weeks of scouring NYC for the perfect location for the debut of the first-ever MadisonReed Color Bar, The Lionesque Group was tasked with transforming a 1970’s inspired former accounting office into a chic and beautiful hair salon.
From moodboards to restructuring to 3-D renderings, The Lionesque Group designed and oversaw the full production of the space’s transformation.
Incorporating inspirational imagery, drawing in branded purple and grey and neon lighting, and anchoring the space with a sleek bar and cozy sitting area, the space became the physical embodiment of the ethos of Madison Reed.
