ONLINE RETAILER M.GEMI OPENS DOORS IN SOHO
SEASON: FALL 2016-WINTER 2017
M.Gemi makes direct-to-consumer even more personal with their first Try-On Shop in New York City.
Goal: The online retailer aimed to make its direct-to-consumer model even more personal with their first Try-On Shop in NYC. Their aim was to increase brand awareness, test online-offline integration and learn more about their customer basis
Lionesque: TLG worked with the M.Gemi team to create an immersive in-store experience that translated the true value proposition of their company. A full-service solution was provided including ideating and design, renderings, production and sourcing, build-out management, and technology integration
Results: The beautiful, interactive space garnered media coverage from many media outlets including, Urban Daddy, NY Times, and Harpers Bazaar. Due to its immediate success (breaking all intended goals within the first week) they have extended to long term.
- – Cart size 50% larger in-store than online
- – 15% increase in site traffic
- – Purchased again 1.5x weeks faster