Goal: To make a mark in the NYC market and introduce an innovative retail + gallery space, a place to lay back and dream on a Leesa® mattress while enjoying the works of art inspired by the dreams of homeless, formerly homeless, and disabled artists.
Lionesque: TLG was brought on as the production team to secure the location, guide the concept and design of the space, and secure and manage all vendors and build-out of the space. After doors opened, TLG has stayed on as consultants for staffing and operational management of the store, as well as collaborating on marketing strategies including strategic partnerships and events.
Results: With a successful launch, Leesa has already extended its Dream Gallery™ from a one-month activation to the full-time location. After an inspirational opening reception, which included appearances by investors Eric and Jessie James Decker and singer Constantine Maroulis, as well as inspirational speeches from the ArtLifting artists whose work is displayed at the Dream Gallery, Leesa is here to stay! Their success extends beyond their highly visited store to being featured by top media outlets such as PSFK, Racked NY, and the Boston Globe. To continue the traction and buzz, the Leesa Dream Gallery has hosted immersive events, including a collaboration with Snowe Home and Rhone Menswear and a Stanford Women’s Networking night, and will continue to do so throughout their stay. Interested in hosting an event at the Leesa Dream Gallery? Please contact us for more information!
