J.Hilburn Tests the NY Market with SoHo Pop-Up

Season: Fall 2013

J.Hilburn, one of the fastest growing luxury menswear brands, sought us out when the online company chose New York City to unveil their first ever retail location.

Goal: J.Hilburn wanted to introduce the made to measure experience to New York City with a retail location to test out the New York retail environment.

Lionesque: LG worked with J.Hilburn to secure and co-manage strategic partners from design to spotlight events.

Results:  The average cart size of existing customers grew from $325 online to an average of $850 in store; they grew the number of New York City stylists working under the brand; and the pop-up captured coverage from WWD, Time Out NY, RackedNY, Esquire and Menswear Dog.