FIT:MATCH

FIT:MATCH revolutionizes apparel retail experience using AI and 3D measurement technology at Houston’s Baybrook Mall.

Goal

On a mission to eradicate “fit risk” and therefore significantly improve apparel shopper satisfaction and apparel retail economics, FIT:MATCH is about increasing satisfaction, saving time, eliminating the need to try-on product, and offering a more personalized, rewarding and enjoyable shopping experience overall for shoppers as well as benefiting retailers. To collect data, drive social interaction and media impressions, the FIT:MATCH Studio experience at Baybrook uses a 3D measurement tool to presents the shopper with a personalized assortment that delivers their best fit matches, based on their accurate biometric and fit profile data. 

MG2

MG2 was hired to source and manage the production of the immersive pop-up as well as provided design consultation for optimal layout in a retail environment and customer flow within the pop-up space.

Outcome

FIT:MATCH was an incredible success, projecting to collect over 12,000 customer measurements and over 1,800,000 unique data points that will allow FIT:MATCH to more effectively match consumers with the brands/styles they love leading to higher conversion rates and significantly reduced returns. 80% of shoppers who have entered the FIT:MATCH studio have gotten Fitched (3D measured) highlighting the experiential and fun nature of the AI-powered women’s apparel matching platform. FIT:MATCH was featured in WWD, leading to significant inbound interest from potential women’s apparel brand partners.