With the mission of demystifying cosmetic dermatology, Ever/Body is a beauty services provider that offers customized, high-performance treatments to its clientele. Keeping up with the growing demand for the company’s value proposition, Ever/Body sought to expand its service area throughout New York’s Tri-State region, while also evolving their visual identity as well as optimize their customer experience based on learnings from their two first locations. To make that goal a reality, they partnered with MG2/The Lionesque Group to redesign a refreshed concept that would align with the brand’s repositioning and bring its vision of growth to the next level.
Tasked with creating a destination that grows lifetime value, builds awareness, and attracts new clients, MG2/The Lionesque Group strategized, designed, and developed Ever/Body’s new retail concept to align effectively with the brand’s repositioning.
To bring the new retail spaces to life, the team executed a holistic set of services for Ever/Body, including strategic planning and program development, real estate consultation, concept design, 2D test fits and 3D design, design development and construction documentation, and construction administration. Careful and meticulous design details were matched with methodical value engineering to ensure cost-effectiveness while still delivering a chic, cozy, and modern environment.
The partnership resulted in the opening of three new locations that align with the ethos and value proposition of the brand. The elevated, spa-like experiences incorporate natural elements infused with warm earthy colors and modern, sophisticated decor. With a welcoming ambiance that embodies the brand’s goal of demystifying cosmetic dermatology, Ever/Body’s refreshed retail concept has proven to effectively grow lifetime value, build brand awareness, and attract new clients.