NYC Gets a Dose of Peru for The Pre-Holiday Season
Season: Fall 2015
Peruvian brands and designers headed to Midtown with the El Mercado Peru Pop-Up
Goal: To introduce the new collective concept and Peruvian spirit to NYC and gain a deeper understanding of their customer base.
Lionesque: TLG worked with the El Mercado Peru team to facilitate that move-in ran smoothly and helped coordinate marketing and PR initiatives to ensure there was awareness about the month long pop-up.
Results: There was constant foot traffic and an eager crowd ready to learn more about the Peruvian culture and show their support for the collective of designers and brands, leading to a very successful first pop-up for the El Mercado Peru team. The passersby weren’t the only ones excited for the shop as they garnered press from a number of outlets including The New York Times, Racked NY, and The Examiner. After a great experience with their first physical location, supporting their proof concept, El Mercado Peru plans to continue pop-ups as a part of their longer-term strategy.