DORMIFY TESTS PHYSICAL RETAIL WITH A STYLE STUDIO TOUR
SEASON: SPRING/SUMMER 2018
Dormify brought their online world offline with 3 style retail studios in NYC, Chicago, and the Maryland/DC Area.
Goal: With a highly engaged audience, Dormify, an online marketplace for trendy dorm decor and accessories, set out to bring their platform to the physical world, targeting their top three retail locations in NYC, Chicago, and Maryland. The “shoppable showrooms” allowed consumers, new and old, to book in-store appointments with stylists and be able to see their dream room in person. While there they were also able to explore fun photo-worthy moments around the space, making it a fully immersive experience into the brand and instrumental in expanding their constantly growing community.
Lionesque: Dormify hired The Lionesque Group as their full-service partner to create their style retail studios by designing an overall concept and flow with 3D renderings (and retrofitting to all 3 locations), as well as production sourcing, build-out and operational guidance for all cities.
Results: The Dormify pop-up style studios saw a big success for the back to school season, growing their already active community and lifting their markets in the pop-up locations. Dormify saw increased year-over-year revenue in the Washington DC and Chicago markets 200% and 250% respectively, well ahead of the national revenue boost that year.