Goal: With a highly engaged audience, Dormify, an online marketplace for trendy dorm decor and accessories, set out to bring their platform to the physical world, targeting their top three retail locations in NYC, Chicago, and Maryland. The “shoppable showrooms” allowed consumers, new and old, to book in-store appointments with stylists and be able to see their dream room in person. While there they were also able to explore fun photo-worthy moments around the space, making it a fully immersive experience into the brand and instrumental in expanding their constantly growing community.

Lionesque: Dormify hired The Lionesque Group as their full-service partner  to create their style retail studios by designing an overall concept and flow with 3D renderings (and retrofitting to all 3 locations), as well as production sourcing, build-out and operational guidance for all cities.

Results: The Dormify pop-up style studios saw a big success for the back to school season, growing their already active community and lifting their markets in the pop-up locations. Dormify saw increased year-over-year revenue in the Washington DC and Chicago markets 200% and 250% respectively, well ahead of the national revenue boost that year.

They also garnered press mentions from numerous media outlets including Refinery29, Retail Wire, Business Insider, and Retail Dive.

Goal: PRH partnered with JR Blue in Puerto Rico to open The Bookmark Boutique, a pop-up edition of their already existing shop, The Bookmark, in order to test new technologies and systems, learn about key demographics, and test a new geographic location.

Lionesque: TLG was brought in as the lead retail design agency to bring The Bookmark Boutique to life, as well as oversee production and consult on technology integration and in-store events. After conceptualizing the ‘Find Your Next Adventure’ theme, TLG designed and rendered the store layout and features and worked closely with the production crew to convert a former GameStop location into an immersive store experience in a rapid time frame of 6 weeks from start to finish.

Results: The local community was extremely excited and lines quickly formed in anticipation of the store opening. Both the Mayor’s office and local media also took notice as many outlets covered the opening including Hola Cuidad, News is my Business, Publishers Lunch, and Empresarios.

Goal: Bring an informative and interactive pop-up experience to educate NYC residents on living organic and showcase top organic brands from the Fiber Council.

Lionesque: TLG provided a full-service solution for OTA, including concept and design, renderings, sourcing, production management, and event coordination with the OTA team and Treehaus Mima.

Results: The #LiveOrganic pop-up event drew a large crowd of influencers and brands from the organic trade association and fiber council. The team at Treehaus Mima also benefitted from new traffic and excitement from their shoppers, opting to keep facets of the design as permanent fixtures in the market.

Goal: To generate brand awareness around the launch of Ollie and educate media, influencers, and consumers about the benefits of human-grade dog food.

Lionesque: Ollie hired The Lionesque Group to locate a prime location for the brand’s launch debut, translate the ethos of their brand into an interactive physical space, and manage staffing and opening reception logistics.

Results: Who’s who in the pet-influencer world made a debut at the Ollie Pop-Up Store to test the human-grade food and post on their socials capturing a level of reach counting over 2 million impressions. The opening event, which also served as the announcement of the company’s e-commerce site, also garnered media coverage from TechCrunch, FOX Business, and Business Insider.

Goal: To increase awareness and build up their customer base in midtown Manhattan and learn about the physical retail environment in terms of their product.

Lionesque: LG worked with Ode á la Rose from beginning to end on the 3-month pop-up store. Starting with the store concept, Lionesque fully produced the space from design to build-out and breakdown. Given the longer duration of the pop-up activation, LG also worked with the Ode á la Rose team on marketing strategies and in-store event planning to ensure there was buzz throughout. Key events included Administrative Professionals Day Event, with complimentary beauty services from Priv and cupcakes from Sprinkle Splash; a Mother’s Day Gifting Event co-hosted by Manhattan Magazine in collaboration with Lululosophy chocolates, Glitterati books, and Sisly Paris skin care; and a blogger event hosted by Fashionable Hostess with Le Grand Courtage Champagne and Be Mixed mixers.

Results: Due to the high foot traffic location, as well as strategic partnership events, Ode á la Rose saw a noticeable pick up in brand awareness. In addition, they were able to learn invaluable information about their key demographic as well as what works in a physical retail space as opposed to e-commerce. The 3-month pop-up also drew in significant press (including Pure Wow and Racked NY among others) that lead to increases for both in-store and online traffic.

Goal: To help jumpstart their entrance into the travel retail industry, Raden opened up shop in Soho to give customers the opportunity to experience the product and app in person and to learn about their key demographic.

Lionesque: The Lionesque Group was brought on board to consult and guide Raden through temporary retail execution and operations, as well as to serve as the NYC team for managing the production of the space, designed by Noah Sherburn, architect and designer of stage sets for artists such as Kanye West, Jay Z, and Future.

Results: The monumental launch of the Raden brand drew in tremendous buzz and intrigue for both the retail location and the product itself. Passers-by were draw-in by the picturesque coliseum constructed with 365 Raden suitcases and a backdrop of gradients changing from sunrise to sunset and the interactive experience of the store including: app demos from the staff, the charge bar where guests could charge their phones using the Raden suitcase USB ports, and the many beautiful photo opps. The story of the Raden retail experience has continued to garner praise, including articles in the New York Times, Vogue, Cool Hunting, PSFK, and Forbes.

Goal: To introduce Thrive Global mission, build awareness and community around the brand and garner media coverage about the company’s launch.

Lionesque: TLG secured a statement-making location in the heart of Soho. The location provided the foundation to present the Thrive Global Story. From location to opening reception. Deliverables included: space renderings & city permit management, design of the Thrive Bedroom Sanctuary, and sourcing & oversight of all operational needs including AV and tracking technology integration

Results: Doors opened to a packed house and overwhelming media coverage, including that of The New York Times, Fortune, CNBC, New York Magazine, and AMNY. The store has served as the official hub for the Thrive Global brand with co-hosted live stream events with key influencers including best-selling author Mark Nepo, Hearst’s Joanne Coles, USA Today, and MSNBC.