CAT FOOTWEAR USES POP-UP TO EDUCATE PRESS AND NYC MARKET
SEASON: FALL 2014
Cat Footwear, the global footwear licensee of Caterpillar Inc, sought out to present the brand to the NYC market in a space that allowed for both wholesale and retail consumer initiatives.
Goal: To build brand awareness to press, media, bloggers, and consumers.
Lionesque: LG presented CAT to our partnership space, The CORNER at the Roger Smith hotel. We worked closely with AMP3PR (CAT’s pr company) to be sure they were equipped to execute on an active calendar of events including two runway presentations, blogger collaborations and 10 days of consumer retail.
Results: A significant spike in brand awareness amongst press (with coverage from WWD, Racked and more); month-long blogger and social media mentions with 33%+ growth rate in Instagram engagement during the pop-up activation and a 50%+ conversion rate in sales to new customers.