CARBON38 OPENS A SUMMER BEACH HOUSE IN THE HAMPTONS
SEASON: SUMMER 2016
Carbon38 brings high-end activewear to Bridgehampton with a 6 week pop-up beach house
Goal: Carbon38 opened up their Beach House in Summer 2016 to generate brand awareness, acquire new customers, garner media coverage, and to generate sales in The Hamptons.
Lionesque: TLG was brought on as the New York agency partner for The Hamptons project. Deliverables included: a story-driven design concept, 3-D renderings, sourcing and production management, oversight of custom production, and procurement of all technology.
Results: In just a six-week time frame, the Carbon38 Beach House garnered over 10,000 visitors with a high 85% conversion rate. Through marketing and bi-weekly events they drew buzz and media attention, including coverage from key outlets such as NY Times, Well+Good, Hamptons Magazine, and others.