Carbon38

Carbon38 brings high-end activewear to Bridgehampton with a 6 week pop-up beach house

Goal

Carbon38 opened up their Beach House in Summer 2016 to generate brand awareness, acquire new customers, garner media coverage, and to generate sales in The Hamptons.

MG2

MG2 was brought on as the New York agency partner for The Hamptons project. Deliverables included: a story-driven design concept, 3-D renderings, sourcing and production management, oversight of custom production, and procurement of all technology.

Outcome

In just a six-week time frame, the Carbon38 Beach House garnered over 10,000 visitors with a high 85% conversion rate. Through marketing and bi-weekly events they drew buzz and media attention, including coverage from key outlets such as NY Times, Well+Good, Hamptons Magazine, and others.

Behind the scenes of our retail store transformation

Located in Bridgehampton, Carbon38 hired MG2 to transform a 2,500 square foot storefront in just 6 weeks.

With a focus on their brand aesthetic and message, we closely worked with Co-Founders Caroline Gogolak and Katie Warner Johnson to bring beach meets activewear to The Hamptons. Utilizing white strips to draw the eye from the entrance to cash wrap, space was designed as the perfect blend of gym and beach house lifestyle.

Clean white walls, powerful and inspiring imagery, touch screen technology, and beach workout equipment completed the picture for the Carbon38 Beach House East debut.