SEASON: WINTER 2019/2020
47 Wooster Street is home to the new 2,200 square foot Burrow House, having twice as much floor space to better showcase Burrow’s expanding offerings.
Goal:Building off of the learnings and momentum of the Burrow House pop-up locations in New York and Chicago, Burrow set off to create their first permanent flagship location in NYC with the assistance of The Lion’esque Group.
Lionesque: Burrow hired The Lion’esque Group to collaborate on store design & project management of build out for its first flagship location. Deliverables included location evaluation, ideation and design, 2D Layouts and 3D renderings, all production sourcing and build-out management.
Outcome: With two times as much floor space to accommodate better story telling moments, the new Burrow House also serves as a showroom for two other direct-to-consumer brands: online paint retailer Clare, and online plant seller The Sill. The new design creates an environment that is as modular as their product offerings, and a store experience that can evolve with the brand as they unveil new product launches. Since opening doors, Burrow House has been featured in Furniture Today as well as Forbes.