BRANDLESS DEBUTS FIRST POP-UP SHOP IN WEST HOLLYWOOD, CA
SEASON: SPRING 2018
Brandless Pops Up with a Purpose: Better Everything, For Everyone.
Goal: Brandless set its sights on interacting with customers and increasing brand awareness in a two week, experiential pop-up shop in West Hollywood, CA. Additionally, Brandless educated consumers on their “better for everyone” assortment of products, many of which are vegan, non-gmo, gluten free, and/or organic. Daily events were held at the pop-up and open to the public both in person and via Facebook Live.
Lionesque: Brandless hired The Lionesque Group as their full-service partner. The Lionesque Group led the ideation, design, production sourcing, build-out management, and technology integration within the space. The Lionesque Group also took on staffing and planning the opening reception.
Results: The fully instagrammable pop-up allowed guests to immerse themselves into the Brandless Life. Its opening reception included celebrities such as Maggie Grace and Michael Loeb. Over the duration of the pop-up, Brandless garnered media coverage from major outlets including Good Morning LA, Well+Good, Adweek, WWD, among many others. Overall the pop-up generated over 1.9 million social media impressions.