UK BRAND BOOHOO.COM COMES TO THE U.S. WITH FIRST NYC POP-UP

SEASON: FALL 2014

With a focus on making a major mark in the U.S. Market, boohoo.com brought their best styles for the 2014 holiday season to NYC with their shoppable showroom model, where shoppers were invited to try-on items in-store and then, using the store’s giant touchscreens, purchase online through the e-commerce site.

Goal: To introduce the brand to a new geographic area and demographics.

Lionesque: LG worked with the boohoo team from conception to execution. We worked side by side with their merchandising and marketing teams to create 3D store renderings and secure strategic partners, such as Stylinity, and oversaw the project management of build-out and break-down.

Results: Hundreds of new customers, female and male alike learned about the boohoo.com brand. Website traffic grew exponentially from the New York and New Jersey areas and the pop-up store garnered press from high-profile publications including WWD, Refinery 29, Nylon, and Racked.