SEASON: WINTER 2018
The Lionesque Group helps Blenders Eyewear brings the personification of their brand to life in Pacific Beach, San Diego.
Goal: From sponsoring and participating in local events, fast-growing digital native eyewear brand, Blenders learned the importance of physical space to complement their online channels. They tapped The Lionesque Group to help them raise the bar on how they translated their brand ethos and lifestyle story into a physical storefront.
Lionesque: Taking inspiration from their product, TLG was able to create a modern, fun, and flexible space. By using iridescent reflective materials that mimic their colorful lenses, dimensional signage, and an abstract acrylic feature that evokes the movement of an ocean wave, Blenders “Life In Forward Motion” mantra came to life.
Results: The 800 square foot store not only serves as a retail destination, but gives the brand a place to test product expansions. Their new flagship location has quickly become a staple that informs Blenders branding decisions across all activations. It has become a benchmark for event design and packaging design standards.