ARIANA ROCKEFELLER POP-UP FINDS THEIR KEY LOCATION WITH SOHO POP-UP
SEASON: WINTER 2014
Ariana Rockefeller opened a month-long pop-up shop to feature pieces from her Fall/Winter 2014 collection, as well as offers a special sneak peek of her Spring/Summer 2015 collection with exclusive samples on display.
Goal: To introduce the brand to a new geographic area and demographic and continue to grow brand awareness.
Lionesque: LG worked with Ariana and her team to secure a location in Soho that best represented the voice of her brand, classic with the right balance of New York character. We also worked with interior designer Ryan MacFarland to ensure the Ariana Rockefeller lifestyle message was carried throughout the space, including sophisticated accents such as original artwork by Igor Bogojevic and white rose bouquets from Ode a la Rose; in addition to sourcing skilled staff to run day to day operations of the store.
Results: The Soho location proved to be a stronger location than the year prior for the Ariana Rockefeller brand for both foot traffic and sales conversions. Media and customers loved the aesthetic of the space and more international visitors were educated about the brand. Major media covered the pop-up store including Yahoo Style and the NY Post.