Ariana Rockefeller Tests her First Physical Location
Season: Fall 2013
The Ariana Rockefeller collection, an American lifestyle brand founded in 2011 by designer Ariana Rockefeller, debuted to the public with the Fall 2013 fashion line.
Goal: To introduce the Ariana Rockefeller line to the market and test the consumer retail environment.
Lionesque: LG worked with the team to ensure they created a space that translated the lifestyle of the brand: “effortless, classic and comfortable.”