Ariana Rockefeller Tests her First Physical Location

Season: Fall 2013

The Ariana Rockefeller collection, an American lifestyle brand founded in 2011 by designer Ariana Rockefeller, debuted to the public with the Fall 2013 fashion line.

Goal: To introduce the Ariana Rockefeller line to the market and test the consumer retail environment.

Lionesque: LG worked with the team to ensure they created a space that translated the lifestyle of the brand: “effortless, classic and comfortable.”

Results: Fashion editors and New York shoppers were introduced to the brand and admired the chic heritage collection. Press features for the pop-up included WWD, Elle, Gotham and The Coveteur.