AMAZON FASHION HOSTS FALL INFLUENCER EVENT
SEASON: FALL 2018
Amazon Fashion hosted an event to showcase their Fall 2018 selection and surprise bloggers on all that they can find on their site.
Goal: Amazon is a well-known entity but what isn’t as popular knowledge is just how wide their fashion selection is. In order to bring this information to the public, Amazon Fashion hosted a Fall evening event for their top influencers filled with photo ops, personalized racks, and a vast selection of brands that most would never believe were available on Amazon.
Lionesque: CULT LDN, Amazon Fashion’s digital agency, hired The Lionesque Group as their full-service partner to design and render, as well as source and manage, the production of the immersive environment for the event.
Results: The night was a tremendous success for the Amazon Fashion team with over 30 influencers attending. The excitement was captured as they posted throughout the night, amplifying Amazon Fashion’s reach to their thousands of followers.