Able Made tests the L.E.S. for the 2014 Holiday Season
Season: Winter 2014
Socially responsible ecommerce site, Able Made, opened its first pop-up shop in New York City. Like its online presence, the Able Made pop-up shop offered unique products created to help fund community impact projects around the world and offered gifting and giving back shopping for the holidays. During the pop-up shop, their inspired events were hosted by leaders in the business and design world, to bring attention to select key causes and to celebrate the power of design. The pop-up was supported in part through partnerships with Lionesque Group, IDEO, milq, Open Gallery Space, StoreFront and Kirkwood Printing.
Goal: To introduce the Able Made brand to the market.
Lionesque: Lionesque Group worked with the Able Made team to secure an on-brand location and guided in marketing strategies to press and media, as well as in-store events.
Results: As a result of their holiday pop-up shop, Able Made saw a 25% increase in overall brand awareness and they gathered data (and sales) on the launch of their first private label line. Although they are not ready to fully dive into brick and mortar, they learned about the retail environment and the lower east side. Events were their top driver of foot traffic and sales.