How do consumers prioritize engagement
with in-store technology?
With the acceleration of mobile device usage and in-store technology integration, we took a deep dive into consumers’ comfortability around connected experiences, the pain points and where they see the highest value-add. We investigated what consumers want out of their omni channel experiences while in-store, their openness and experiences with fit tech, voice activated technologies, digital signage, dynamic vending machines and lift-and-learn technology. By understanding what drives value-add and illuminating opportunities to lessen current points of friction of multi-channel experiences that happen in-store, we are able to design for deeper impact.