CEO of The Lionesque Group and Founder of Field-Test, Author of The Pop Up Paradigm: How Brands Can Build Human Connections in a Digital Age, Chief Pop-Up Architect of 22 City Link: a Smart-City development, IBM Futurist, & Regular Contributor to ABC Radio #RetailwithMelissa
Continually pushing the boundaries of experiential retail, Melissa Gonzalez is an award-winning innovator, seasoned visionary, and brand storyteller. She is the CEO of The Lion’esque Group: an MG2 company pioneering the integration of physical environments and cutting-edge technologies to help companies such as Purple, Nordstrom, and Burrow foster foundational consumer engagement and evolve their offering.
A passionate mentor and strategist, Melissa works hand-in-hand with clients to understand their greatest aspirations. She leads creative teams to deliver authentic solutions from concept to completion, helping clients achieve their ultimate vision. In 2019 she was honored with multiple ‘Women In Design’ awards and was recognized as one of LinkedIn and design:retail’s ‘Top 10 Retail Design Influencers of the Year’. When she’s not recording podcasts or dreaming of innovative pop-up spaces, Melissa can be found seeking inspiration in unexpected places (like skydiving 10,000 feet above ground).
OUR FOUNDER Melissa Gonzalez
Design:Retail 40 Under 40 2017 for work transforming retail environments
LinkedIn Top 10 must-know retail writers
Retail TouchPoints Retail Innovator Award for store
Design:Retail Top 10 Retail Design Influencers of the Year 2018
Melissa Gonzalez is an exceptional speaker drawing on her experience as a successful entrepreneur. Speaking on topics such as the future of retail strategy and living in a phygital world, she presents the latest trends impacting the future and thought-provoking ideas on how to integrate the digital landscape with physical improvements. She is looking at today’s consumers and how they affect the market. In her keynotes, you can learn how to unlock “super consumers” by integrating your online business in the physical world. Melissa Gonzalez shares with your audience tools to enhance their customers’ experience with your brand. Her previous engagements include:
Melissa Gonzalez, the retail strategist responsible for dozens of successful pop-ups from companies like Marc Jacobs, Ariana Rockefeller and J.Hilburn, has the answer. In her groundbreaking book, she explains how companies can use temporary retail to generate customer loyalty, understand new markets, test innovative concepts, and much more.
THE POP-UP PARADIGM: HOW BRANDS BUILD HUMAN CONNECTIONS IN A DIGITAL AGE