We bring bold vision into the world
through courageous ideas, thought leadership,
and design excellence.
We are retail strategists, designers, and project managers who imagine and build human connections in physical spaces. Since its inception, The Lionesque Group, an MG2 Studio has produced over 200 brick & mortar experiences in cities across the United States, always dedicated to creating immersive brand moments in a way that drives ROI and helps our clients convey compelling stories to their audience.
Our expertise in consumer strategy, experiential design, and build management create a holistic, end-to-end approach that helps our partners shape and define the future of retail.
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1 in 3 Pop-ups expand to long-term brick-and-mortar
2016 – 2019
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300% Increase in e-commerce traffic
International foods and goods marketplace
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2.5x 2.5x increase in customer spend
National full-line retailer
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295% Higher AOV and 15% increased conversions
Omnichannel home furnishing pop-up
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500M+ Social media impressions gained and product sales grew over the following two quarters
Worldwide top-selling fragrance brand
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50% Larger cart size in-store than online
Italian luxury footwear brand
Our Awards
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Fast Company Innovation By Design Awards 2021
Honoree
Periodic: A Pop-up Shop
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Fast Company Innovation By Design Awards 2020
Honoree
Burrow House
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design:retail Spectrum Awards 2020
Spectrum Awards Specialty Store
Nordstrom Local
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The One Show Awards 2019
Experiential Design and Indoor Spaces Finalist
The Marvelous Mrs. Maisel Carnedgie Deli Pop-up
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Clio Awards 2019
Bronze – Experiential / Events
The Marvelous Mrs. Maisel Carnedgie Deli Pop-up
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Glossy Awards 2018
Best Pop-up / New Concept Store Finalist
IRL
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Best Store Designs of the Year 2018
Best Store Design of the Year
IRL
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design:retail Awards 2018
Top 10 Retail Design Influencers of the Year
Melissa Gonzalez
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LinkedIn Top Voices 2018: Retail
Top 10 Must-know Retail Writers
Melissa Gonzalez
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design:retail 40 Under 40 2017
For work transforming retail environments
Melissa Gonzalez
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Retail TouchPoints 2015
Retail Innovator Award for store environments
Melissa Gonzalez
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Clio Awards 2014
Clio Grand – Engagement / Experiential
Marc Jacobs Daisy Tweet Shop
Our Activation Footprint

– San Francisco, CA – Los Angeles, CA – Newport Beach, CA – Manhattan Beach, CA – San Diego, CA – Seattle, WA – Las Vegas, NV – Salt Lake City, UT – Denver, CO – Austin, TX – Dallas, TX – Houston, TX – Lake Charles, LA – New York, NY – The Hamptons, NY – Boston, MA – Chicago, IL – Columbus, OH – Baltimore, MD – Norfolk, VA – Richmond, VA – Charlotte, NC – Miami, FL – Hawaii – Puerto Rico – Montreal, QUE – Vancouver, BC –

As The Lionesque Group, an MG2 Studio, we’ve taken our resolution to the next level. The team’s merger with MG2 in January of 2020 has allowed us to grow our platform, expand our scope of services, and better serve our clients and their customers.
Our expertise in strategy, design, and project management creates a holistic, end-to-end approach that uniquely positions our partners at the forefront of shaping and defining the future of retail.