We are experiential retail strategists and pop-up architects™ who have produced over 150 brick & mortar experiences in major cities across the United States. Beginning with a deep dive into strategy, we help clients rethink environments and in-store experiences to convey compelling stories – ones that animate discovery and engagement – attracting new customers, elevating loyalty with existing customers, and building a platform for their future evolution.
The Lion’esque Group was founded in 2009 by retail strategist Melissa Gonzalez, who is also the founder of a brick-and-mortar wishlist platform Clark, co-founder of The MARKET, Chief Pop-Up Retail Architect of Loudoun Virginia’s Smart City development and author of The Pop-Up Paradigm: How brands build human connections in a digital age.
Among our awards, in 2019 we were finalists for One Show Awards for Experiential Design and Indoor Spaces, in 2018 we were shortlisted in The Glossy Awards for Best Pop-Up/New Concept Store. In 2017 Melissa was awarded Design:Retail’s 40 Under 40 for her work transforming retail environments and in 2015 she was honored with the Retail Innovator Award for our work transforming the pop-up store environment by Retail Touchpoints. In 2014 our work was awarded the CLIO Image Award for experiential engagement, and we were finalists for the New York Design Award for marketing and branded experiences.