We bring bold vision into the world
through courageous ideas, thought leadership,
and design excellence.


We are retail strategists, designers, and project managers who imagine and build human connections in physical spaces. Since its inception, The Lionesque Group, an MG2 Studio has produced over 200 brick & mortar experiences in cities across the United States, always dedicated to creating immersive brand moments in a way that drives ROI and helps our clients convey compelling stories to their audience.

Our expertise in consumer strategy, experiential design, and build management create a holistic, end-to-end approach that helps our partners shape and define the future of retail.

  • 1 in 3

    Pop-ups expand to long-term brick-and-mortar

    2016 – 2019

  • 300%

    Increase in e-commerce traffic

    International foods and goods marketplace

  • 2.5x

    2.5x increase in customer spend

    National full-line retailer

  • 295%

    Higher AOV and 15% increased conversions

    Omnichannel home furnishing pop-up

  • 500M+

    Social media impressions gained and product sales grew over the following two quarters

    Worldwide top-selling fragrance brand

  • 50%

    Larger cart size in-store than online

    Italian luxury footwear brand

Our Activation Footprint

–  San Francisco, CA – Los Angeles, CA – Newport Beach, CA – Manhattan Beach, CA – San Diego, CA – Seattle, WA – Las Vegas, NV – Salt Lake City, UT – Denver, CO – Austin, TX – Dallas, TX – Houston, TX – Lake Charles, LA – New York, NY – The Hamptons, NY – Boston, MA – Chicago, IL – Columbus, OH – Baltimore, MD – Norfolk, VA – Richmond, VA – Charlotte, NC – Miami, FL – Hawaii – Puerto Rico – Montreal, QUE – Vancouver, BC –


As The Lionesque Group, an MG2 Studio, we’ve taken our resolution to the next level. The team’s merger with MG2 in January of 2020 has allowed us to grow our platform, expand our scope of services, and better serve our clients and their customers.

Our expertise in strategy, design, and project management creates a holistic, end-to-end approach that uniquely positions our partners at the forefront of shaping and defining the future of retail.