Come with us behind the scenes
of some of our retail store transformations


Located in Bridgehampton, Carbon38 hired The Lionesque Group to transform a 2,500 square foot storefront in just 6 weeks.


With a focus on their brand aesthetic and message, we closely worked with Co-Founders Caroline Gogolak and Katie Warner Johnson to bring beach meets activewear to The Hamptons. Utilizing white strips to draw the eye from the entrance to cash wrap, space was designed as the perfect blend of gym and beach house lifestyle.


Clean white walls, powerful and inspiring imagery, touch screen technology and beach workout equipment completed the picture for the Carbon38 Beach House East debut. See more on their portfolio page.



With the goals of testing the brick-and-mortar market and bringing their e-commerce experience (both recipes and all things food) to a physical storefront in NYC, The Lionesque Group secured the former iconic Starbucks in Union Square New York.


With just 4 weeks to map out a store layout for 200+ skus, that also embodied the inspirational voice of the Food52 brand, we worked side by side Creative Director Alexis Anthony to design, source and build the Food52 Holiday Market.


From entrance to exit, the shopping experience was guided by inspirational vignettes, that were easily shoppable and accompanied by highly trained in-store associates to assist customers with holiday shopping needs. See their portfolio page here.



The PRH Labs team hired The Lionesque Group to transform a closed down GameStop location in San Juan, Puerto Rico to launch the first-ever bookstore powered by Penguin Random House browse bar and selfie-station technology.


In 6 weeks, The Lionesque Group created the store’s entire style guide, name, design, and layout.


With inspiration from El Yunque Rainforest, the theme of the store was “bookmark your next adventure” with zip lines running from the store entrance to back of house, each line displaying a different book adventure. Click for their portfolio page.



To further their mission of disrupting the luxury shoe market, the team at M.Gemi secured a 2,500 square foot space in the heart of Soho’s shopping district.


With just 5 weeks to plan merchandising of a shoppable showroom, that also translated an old world meets new world environment and educated customers about the message of quality handmade Italian shoes, we worked closely with the M.Gemi and Launch teams to open their first New York store.


Anchored by the M.Gemi cafe (stocked with espresso and Italian cookies) the shoppable showroom store took customers through the story of M.Gemi, behind the scenes of their designers at work and delivered a luxurious yet approachable environment. See their portfolio page here.



After weeks of scouring NYC for the perfect location for the debut of the first-ever MadisonReed Color Bar, The Lionesque Group was tasked with transforming a 1970’s inspired former accounting office into a chic and beautiful hair salon.


From moodboards to restructuring to 3-D renderings, The Lionesque Group designed and oversaw the full production of the space’s transformation.


Incorporating inspirational imagery, drawing in branded purple and grey and neon lighting, and anchoring the space with a sleek bar and cozy sitting area, the space became the physical embodiment of the ethos of Madison Reed. See more imagery on their portfolio page.


SPOTLIGHT: Sally Hansen’s #ManiMatch

To announce the launch of their augmented reality app, ManiMatch, Sally Hansen’s digital agency hired The Lionesque Group to debut the app’s capabilities in an in-store experience during NYFW.

With the challenge of transforming the former Giggle store space into an experiential and interactive personalized pop-up nail bar, The Lionesque Group worked side by side with CULT LDN to create an immersive store experience.

Over the 3 day pop-up had over 2,500 visitors, drove over 19 million social media impressions and was cited as a “Genius App” by Teen Vogue and “Best Way to Shop” by Mashable. See their portfolio post here.



The team at Ovadia secured a prime location in Soho for their first brick-and-mortar location, but the 2,800 square foot space needed a fast facelift in order to open in time for the 2016 holiday season.


The Lionesque Group worked side-by-side Shimon and Ariel Ovadia to ensure their first brick-and-mortar presence fully translated the aesthetic of their brand, clean design with the right balance of street culture.


With a fresh white canvas, upgraded lighting, unique store fixtures, authentic photography and AV integration, Ovadia & Sons opened doors within 5 weeks of their lease signing garnering major media coverage. See their portfolio page here.